“His positive, optimistic outlook and passionate approach drove everyone forward.”
I tried staying
in one lane.
It didn’t take.
why “unstuck”? +
In the ’90s, I was in a Jeep stuck in the Saudi desert. We pushed harder. It sank deeper. A few locals stopped and got us out in about 90 seconds.
All that heroic pushing. They just had a better idea. That stuck with me.
the longer story ↗Disney. Pepsi. HSBC. I’ve been inside some big machines. I kept asking questions. Mostly, “why are we doing it like this?”
Eventually I wanted my hands on the thing itself. I co-founded Unstuck Labs in 2017 with Ibrahem, a friend I’ve known since elementary school. Since then: products, founders, and a lot of Tuesdays pulling apart problems together.
I like the first ugly version. The one that barely works, but works. There’s something to poke at. A person can try it. Now we’re getting somewhere.
Well, that didn’t work.
Try something else.
















